INTRODUCTION

In the 18th century, the UK began the Industrial Revolution. Starting a new, global, ‘Industrial Experiment’.

By the 19th century, burning fossil fuels had become normal. In the 20th century, industry deployed a whole new type of materials called Plastics. And humans went into space. Where we saw our planet as a closed loop system, for the first real time.

In the 21st century, we’ve learnt that a lot of what we do is just not sustainable. So it’s time to learn from our mistakes, and develop a way for industry to work in harmony with natural systems.

A Circular Economy aims to achieve that.

 

WHY AIM FOR A “CIRCULAR ECONOMY”?

  • Instead of the Linear “Take-Make-Waste” approach, we aim to design out waste and pollution.
  • We design understanding that the Earth is a closed loop system, powered by the Sun.
  • There’s no ‘waste’ in nature – everything is food for something else. We mimic that.
  • True Sustainability – we work within, and try to regenerate, natural systems.
 

WHO IS DEVELOPING THIS IDEA?

 
 
 
 
Circular Economy
 

HOW CAN MYD HELP YOU MOVE TOWARDS A CIRCULAR ECONOMY?

 
 

Understanding your environmental impacts

New approaches to help you design out pollution

Bringing your green ideas to life

Helping to improve the sustainability of your business